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“E-cigarettes present an important, potentially lifesaving opportunity to help currently addicted adult smokers quit combustible cigarettes.”

“We believe e-cigs can provide substantial health benefits helping currently addicted adult smokers fully transition off of combustible cigarettes.”

“If you could take every adult smoker and fully switch them to e-cigarettes, that would have a substantial public health impact.”

“We’ve said all along we think that e-cigarettes could be a viable alternative for adult smokers. If you could migrate more adult smokers off combustible products, that would be a net public health benefit.”

“If we could get all of those people to completely switch all of their cigarettes for one of these non-combustible products, that would be good for public health.”

“Evidence suggests that while e-cigarettes are not without health risks, they are likely to be far less harmful than conventional cigarettes, the report says. They contain fewer numbers and lower levels of toxic substances than conventional cigarettes, and using e-cigarettes may help adults who smoke conventional cigarettes quit smoking. However, their long-term health effects are not yet clear.”

“E-cigarettes either do not contain or have lower levels of several tobacco-derived harmful and potentially harmful constituents compared with cigarettes and smokeless tobacco. In comparison with NRTs, e-cigarette use has increased at an unprecedented rate, which presents an opportunity for harm reduction if smokers use them as substitutes for cigarettes.”

“Available data suggest that e-cigarette health risks are unlikely to exceed 5% of those associated with smoked tobacco products, and may well be substantially lower. In the UK, harm reduction is a recognized element of comprehensive tobacco control.”